APA Style
Kotler, P., Keller, K, L. (2009).
A framework for marketing management 4th ed. (4th ed.).
London:
Pearson Education/Longman.
MLA Style
Kotler, Philip., Keller, Kevin, Lane.
"A framework for marketing management 4th ed.".
4th ed.
London:
Pearson Education/Longman,
2009.
Text.